Non-Profit

Black Hills & Badlands Tourism Association is a private, nonprofit corporation dedicated to promoting the region as an all-season travel destination. It is a destination marketing organization (DMO), with a focus on programs that members can be both proud of and confident in.

For 80 years, BH&B has worked to increase visitor numbers, trip durations and sales through large, member-approved marketing and public relations campaigns. Our programs utilize methods that have proven effective while staying ahead of current marketing trends like mobile, digital and social media. In addition, BH&B’s products and events serve two functions: to provide utmost advertising value to members and to generate revenue that is then redistributed to increase business for the entire region.

Representing a diverse collection of member businesses, BH&B works hard to serve as a unifying force among area organizations and agencies in the pursuit of mutual goals for product development, travel marketing and enhancement of the visitor experience. We are tasked to protect and nurture the credibility of the tourism industry as an important regional economic force.