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Back in 1999 after spending years in the motorcycle industry Sick Boy was created or born if you will. It started with a comment that let to the making of our original Sick Boy t-shirt. We made this original Sick Boy t-shirt and sold it along with the typical motorcycle shop gear (leather jackets, vests, and gloves). We really didn’t think much about this one shirt until people kept coming back asking for it. That’s when we decided to add another Sick Boy t-shirt and that ended up getting the same response, people loved it. We added a few more designs and started phasing out the leather jackets and such.

At this time we realized that there was a serious calling for a women’s line that would go with the Sick Boy line. That’s when we decided to start the Sick Bitch line for women. This too went crazy and was loved by everybody who came into our spot. At this time we really realized that we had a good thing and we could really do something with this. So, we decided to liquidate all of the “biker” clothing and accessories we had always sold and concentrate on building a brand. We pounded the pavement doing 35-40 shows a year. We printed our own bags and handed out postcards with our website to every customer. The brand just kept growing.